Client :
Wellnergy Festival
BRAND:
The Wellnery Festival is a day-long celebration that convenes experts and enthusiasts alike for an immersive journey into holistic well-being. With a focus on fostering healthy lifestyles and self-care practices, attendees are equipped with the invaluable tools and insights to enhance their overall well-being. Spearheaded by luminaries such as Steve Bartlett, Grace Beverley, and Dr. Alex George, whose influences extend beyond their individual realms, the festival transcends mere entertainment to become a platform for profound societal impact. Their support and visionary contributions have propelled the event to newfound heights, amplifying its reach and resonance amongst audiences. As the event continues to evolve, it remains steadfast in its commitment to nurturing healthier and happier communities.
CONSIGNMENT:
The last few years have posed significant challenges for everyone around the world especially in the wake of the pandemic and the COVID-19 crisis. As with every issue that has ever exisited… out of the darkness often breeds a beacon of light, and this was very much the case for the ideation and concept of Wellnergy, orginally founded by Dotun Omo and Nicholas Steiert and now soley spearheaded by the latter. In 2021 the founders expressed that they would like to move the festival to London, as they saw it as a central hub for dominant and much needed exposure. Having first birthed the concept in Oxford (UK), they were very much aware of the imminent complications and restrictions attached to the greenbelt city that could put a chokehold on the events future growth. They needed and solution and they needed one fast.
SOLUTION:
In the realms of branding and project management, the ultimate prized possession is a little black book of contacts cultivated over years of experience. Its value lies in its potential to expedite problem-solving, providing an edge over competitors. In our Wellnergy Festival endeavour, despite it being a new challenge, our experience in public park events served as a solid foundation. Our aim was clear: to extend a hand to a London Borough with a pitch of fostering positivity and community spirit in the aftermath of a global pandemic. Ergo, the significance of promoting health and wellness in such times cannot be overstated. Fortunately, the search for partners garnered more than one option, and whilst the journey began with uncertainty, the swift response highlights the power of a well-connected network… job’s a good ‘un.