BRAND:
The Sole Seekers brand and feature film documentary is the brainchild of Emil Socialize; a multi-media and social gathering visionary. Having served a number of years within the the film and television industries, Emil has honed his craft like a Jedi Master and decided to embark upon his own epic adventure. So, taking a leap of faith that most people would be utterly terrified of, he departed the well-nourished pastures of BBC and trail blazed towards his passion. Sole Seeker was 4 years in the making and drew attention from the likes of Kanye West, Tim Westwood and Adidas UK’s ex marketing chief Paola Lucktung.
BRIEF:
Emil was determined regardless of assistance, to complete film release and embark upon a UK tour. Previewing edits beforehand, the team were suitably impressed and set an agenda to see how we might be able to garner traction. Previously, there had only been one recognised and international received film‚Ķ “Sneakerheadz” (circa 2015). It documents the rise of sneaker culture and it’s astronomical 45 Billion dollar price-tag. Although claiming to be a global take on the industry, it was very much marginalised and Emil felt it was time to represent a UK-centric POV. Sole Seekers was going to be the film to do it.
SOLUTION:
As somewhat of a blind operation with just a “make this venture more successful” mantra, the first port of call was to contact our trusted network. The aim was to solidify partnership with a brand that would have a mutual interest in collaborating with a film that embraces a cultural zeitgeist. Cool leads the charge when it comes to desirability. Companies such as Apple, Nike and Coke-Cola have remained at the top of the game for as long as we can remember. Crep Protect was a brand favourite of ours undergoing a meteoric curve. We reached out to them and the stars seamed to align with their expanding line of sneaker care products.