BRAND:
Crep Protect is one of the fastest growing sneaker brands worldwide. Priding themselves primarily on marketing innovation around shoe care solutions and sneaker preservation. As a UK based brand, the team have managed to capture the zeitgeist of popular culture and secured the relevance for looking after premium sneaker purchases which can be in excess of 3.5k. Having emerged in circa 2012, Crep Protect have gone on to establish themselves across multiple product ranges catering to everyday shoe care, maintenance and storage solutions.
Now a well-established international brand it looks like there’s no stopping this juggernaut.
BRIEF:
From a bootstrap origin, the meteoric rise of this urban brand has amazed industry insiders. Accompanied by an in-house team hell-bent on breaking ground, our involvement was to continue the momentum of their expansion.
At the very core of any business is awareness and exposure. Product features and usage such as it’s ability to protect your sneakers for up to 3 months, is another.
Along with our other concept drivers, the team felt it a viable measure to partner-up with our London Fashion Week Gifting Lounge for key exposure and greater relevance.
SOLUTION:
With a vast array of promoters, event specialists and project innovators within our arsenal; we facilitated a brand synergy with another of our clients, renowned for establishing celebrity gifting lounges across the UK. Their associated brand “MSGL” was synonymous with innovative product placements for upcoming and established brands repositioning themselves in the marketplace. We successfully propositioned their marketing head with the opportunity to feature Crep Protect within their London Fashion Week Gifting Lounge. This proved to be very effective; allowing Crep Protect to get one-2-one face-time with TV Personalities, press, fashionistas and influencers alike.