BRAND:
Mollo Space is an interactive recreational enclosure located in the southern toe of Italy. Lapped in the splendid crystal blue Ionian and Tyrrhenian Seas and separated from Sicily by the Strait of Messina.
The location of Calabria offers an idyllic warm climate, soaked in beautiful colours of the sea, coast lines and sandy beaches.
Mollo Space sits within this picturesque location and opened its doors in the summer of 2017. Whether you are seeking a recreational team-bonding experience or you are a keen promoter looking for new pastures to conquer, the location of Calabria could be just what the Doctor ordered.
BRIEF:
New frontiers are our speciality, so when Mollo Space approached us seeking to widen their reach in the event marketplace, we obliged. Calabria is currently an untouched and non-commercialised event tourist zone. It’s amenities, hospitality and infrastructure offer a very practical means of arrival and departure. Available for wet or dry-hire.
We agreed to create an impactful media deck, associative insignia and a digital landscape to better market the Mollo Space brand USP. It was also indicated that expanding past those borders, marketing ideation and proliferation of their venture via our network would be very much appreciated.
SOLUTION:
Like most of our projects, we have to establish a brand characterisation and personality to ensure we hit the mark. Who are Mollo Space? What does it represent and how does it differ to it’s competitors? Queries efficiently delivered, we embarked upon creating a highly stylised imprint worthy of the objectives set. Today’s marketplace is pretty much image-driven and responds much more favourably to semiotics than anything else. Youth control the culture and you only have to look at juggernauts like Instagram and Tik Tok to understand this fact. Coupled together with a fresh logo in a bold sans-serif lowercase font, we devised a motif that would be fresh in appearance and lend itself to multiple demographics.